Beeztees Brandmark

The client had asked for a dog and a cat in a circle, like they already had but with more modern shapes.

When I saw the samples of the packaging from this pet supply wholesale, I saw that their pet supplies weren’t just for dogs and cats. They offer products for many more animals. 

I decided to interpret ’the circle around’ the pets in a free way for one of the sketches. And used the animals to form the circle while playing around with the shapes until the whole had become a strong unity. It was really nice to see how removing the unnecessary parts contributed in this.